Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision-making.
Key features include:
Clear signalling of introductory, intermediate and advanced content
An entire chapter dedicated to data visualisation, introducing Tableau for storytelling with data
Motivational cases throughout showing how the theory relates to real life
A wide variety of end-of-chapter exercises to test your understanding of the topics covered
Online examples and datasets to help you master your analytics skills through hands-on learning
Lecturers also have access a range of online resources developed to support teaching, including a Teaching Guide, solutions to end-of-chapter exercises, PowerPoints and a testbank.
Business Analytics: Applied Modelling and Prediction is suitable for undergraduate and postgraduate students of Business Analytics.