Truth, Lies, and Advertising

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Truth, Lies, and Advertising

268,00 lei

Categorii: Diverse, Diverse, Diverse

Limba: Engleza

Data publicării: 1998

Editura: John Wiley & Sons

Tip copertă: Hardcover

Nr Pag: 320

Colectie: Adweek Magazine Series

ISBN: 9780471189626

Dimensiuni: l: 16.3cm | H: 23.7cm | 2.8cm | 522g

Truth, Lies, and Advertising

268,00 lei

Descriere

Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.