The Challenger Sale: Taking Control of the Customer Conversation

ISBN: 9780670922857 Categorii: Diverse. An apariție: 2013 Autor: Brent Adamson, Matthew Dixon Editură: Penguin Books Ltd Tip copertă: Paperback Număr pagini: 240 Stoc: Stoc limitat

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In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers.

They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

The Challenger Sale argues that classic relationship-building is the wrong approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average performance, only one - the Challenger - delivers consistently high performance. Instead of bludgeoning customers with facts and features, Challengers approach customers with insights about how they can save or make money.

They tailor their message to the customer's specific needs. They are assertive, pushing back when necessary and taking control of the sale. Any sales rep, once equipped with the right tools, can drive higher levels of customer loyalty and, ultimately, greater growth.

Matthew Dixon and Brent Adamson are managing directors with CEB's Sales Executive Council in Washington, D.C.

Limba
Engleza
Autor
Brent Adamson, Matthew Dixon
Data Publicarii
2013
Editura
Penguin Books Ltd
Inaltime
23.3
Latime
15.3
Tip Coperta
Paperback
Nr Pag
240
Media

"Teach, Taylor, Take control. That’s all."
Ascendis

Isbn 13
9780670922857
Cod
9780670922857
Istoric preț pentru: The Challenger Sale: Taking Control of the Customer Conversation

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