B2B Brand Management

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B2B Brand Management

221,00 lei

Categorii: Diverse

Limba: Engleza

Data publicării: 2006

Editura: Springer

Tip copertă: Hardcover

Nr Pag: 357

Editia: 2006 ed.

ISBN: 9783540253600

Dimensiuni: l: 16.6cm | H: 24.3cm | 2.6cm | 710g

B2B Brand Management

221,00 lei

Descriere

This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.