The Online Marketplace Advantage

190,00 lei
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The Online Marketplace Advantage
190,00 lei

Categorii: Diverse, Diverse, Diverse

Limba: Engleza

Data publicării: 2023

Editura: John Wiley & Sons

Tip copertă: Hardcover

Nr Pag: 224

ISBN: 9781119864745

Dimensiuni: l: 16.7cm | H: 23.5cm | 1.8cm | 480g

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The Online Marketplace Advantage
190,00 lei


Revolutionize your business with the power of marketplaces

In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead.

Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn:

  • How to turn the marketplace model into your business’ competitive advantage
  • The make-or-break decisions for launching an industry-leading enterprise marketplace fast
  • The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers

With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.

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