The Business of Design

ISBN: 9781616899981 Categorii: Diverse, Diverse. An apariție: 2021 Autor: Keith Granet Editură: Princeton Architectural Press Tip copertă: Hardcover Număr pagini: 224 Stoc: Stoc limitat

Puteți plasa comenzi doar după login

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in-between.

Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the 10th anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Limba
Engleza
Subiect Principal
Studii de business
Autor
Keith Granet
Data Publicarii
2021
Editura
Princeton Architectural Press
Inaltime
26.1
Latime
21
Tip Coperta
Hardcover
Nr Pag
224
Subtitlu
Balancing Creativity and Profitability
Istoric preț pentru: The Business of Design

Produse similare