The Business of Design

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The Business of Design
184,00 lei

Categorii: Necatalogate, Neclasificat

Limba: Engleza

Data publicării: 2021

Editura: Princeton Architectural Press

Tip copertă: Hardcover

Nr Pag: 224

ISBN: 9781616899981

Dimensiuni: l: 21cm | H: 26.1cm

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The Business of Design
184,00 lei

Descriere

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in-between.

Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the 10th anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

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