Social Media Strategy

211,00 lei
La comandă
This product has not been ordered yet

Personalize product

Add the product in basket to personalize it

Local courier shipping
2 - 4 days
UPS ground shipping
4 - 6 days
Local pickup from store
Product thumb
Social Media Strategy
211,00 lei

Categorii: Diverse, Diverse

Limba: Engleza

Data publicării: 2023

Editura: Kogan Page Ltd

Tip copertă: Paperback

Nr Pag: 280

ISBN: 9781398609990

Dimensiuni: l: 15.6cm | H: 23.4cm | 2.1cm | 458g

Product thumb
Social Media Strategy
211,00 lei


Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.
Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:

- Identifying and targeting audience segments
- Maximizing social search
- Enhanced reputation management
- Managing a diversified influencer portfolio
- Selecting the right channels for organic and paid social
- Creating a process and structure to improve efficiencies
- Using appropriate technology including AI

With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

Filters Wishlist Menu 4 $265.00