Social Media Marketing

387,00 lei
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Social Media Marketing
387,00 lei

Categorii: Diverse, Diverse

Limba: Engleza

Data publicării: 2023

Editura: Sage

Tip copertă: Paperback

Nr Pag: 447

ISBN: 9781529623819

Dimensiuni: l: 19cm | H: 25cm | 2.5cm | 1006g

Product thumb
Social Media Marketing
387,00 lei


The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.

Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.

A must-read for all students and practitioners of social media marketing.

Tracy L. Tuten is a professor of marketing at Sofia University, USA.

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