Simply Seven

ISBN: 9780230308176 Categorii: Diverse. An apariție: 2011 Autor: Erik Schlie, Niko Waesche Editură: Palgrave Macmillan Tip copertă: Hardcover Număr pagini: 208 Stoc: Stoc limitat

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Simply Seven is a practical framework created to get entrepreneurs and executives started on finding the right Internet business model for their web site. It is based on the idea that there are seven business building blocks - which form the foundation of all Internet business models. SimplySeven emphasizes constant experimentation in selecting and fine-tuning one's business model and encourages using models outside of the narrow range of today's "hyped" candidates.

Chapter by chapter, the book guides the reader through the lessons learned by the flagship pioneers of each business model: Skype for services, Blizzard Entertainment for subscriptions, Amazon.com for retail, Google for advertising, eBay for commissions and Apple for license sales. Regarding financial management, it is too early to tell which company will emerge as leader. However, Simply Seven does not just celebrate the successes; it also focuses on the biggest mistakes

Limba
Engleza
Autor
Erik Schlie, Niko Waesche
Data Publicarii
2011
Editura
Palgrave Macmillan
Inaltime
25.3
Latime
15.1
Grosime
2.5
Tip Coperta
Hardcover
Nr Pag
208
Subtitlu
Seven Ways to Create a Sustainable Internet Business
Isbn 13
9780230308176
Cod
9780230308176
Istoric preț pentru: Simply Seven

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