Nr Pag: 300
ISBN: 9789064506147
The five cities under the spotlight here Genoa, Barcelona, Athens, Bilbao and Shanghai- were chosen because they have all recently hosted a global event or will do so in the near future. All are examined and compared in the light of a variety of influencing factors. The conclusions that this study draws can help put an end to the structural errors made in the organization of large scale events.