Principles of Marketing

534,30 lei
La comandă
This product has not been ordered yet

Personalize product

Add the product in basket to personalize it

Local courier shipping
2 - 4 days
UPS ground shipping
4 - 6 days
Local pickup from store
Product thumb
Principles of Marketing
534,30 lei

Limba: Engleza

Data publicării: 2020

Editura: Pearson Education Limited

Tip copertă: Paperback

Nr Pag: 736

Colectie: Global

Editia: 18 ed

ISBN: 9781292341132

Dimensiuni: l: 27cm | H: 22cm

Product thumb
Principles of Marketing
534,30 lei


Learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.

Filters Wishlist Menu 4 $265.00