Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes. Elizabeth Kuhnke, author of the bestselling Body Language For Dummies, guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence.

Topics covered will include: The key elements in becoming more persuasive - body language, listening skills, using persuasive words and actions; Finding a common ground and establishing a connection with your audience; Capturing their attention and keeping them interested; Putting yourself across convincingly; Getting things done through others; Identifying the type of person you're dealing with - and responding in an appropriate manner.