Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.
If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to:
Understand your customer's buying center
Integrate your sales and marketing operations
Assess your business cycle and its impact on your sales force
Transition away from solution sales
Leverage the power of micromarkets
Introduce tiebreaker selling and consensus selling
Motivate your sales force properly
