Never Use Futura

ISBN: 9781616895723 Categorii: Neclasificat. An apariție: 2017 Autor: Doug Thomas Editură: Princeton Architectural Press Tip copertă: Paperback Număr pagini: 208 Stoc: Stoc limitat

Puteți plasa comenzi doar după login

It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Futura and its typographic offspring have been the face of presidential campaigns from Richard Nixon to Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today the typeface of modern design more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.

Limba
Engleza
Autor
Doug Thomas
Data Publicarii
2017
Editura
Princeton Architectural Press
Inaltime
20.7
Latime
14.3
Tip Coperta
Paperback
Nr Pag
208
Istoric preț pentru: Never Use Futura

Produse similare