Categorii: Neclasificate
Limba: Engleza
Data publicării: 2009
Editura: Palgrave Macmillan
Tip copertă: Paperback
Nr Pag: 264
ISBN: 9780230203297
Dimensiuni: l: 12.7cm | H: 22.9cm
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.