Information Design Workbook

ISBN: 9781631598050 Categorii: Diverse, Neclasificat. An apariție: 2021 Autor: Kim Baer Editură: Rockport Publishers Tip copertă: Paperback Număr pagini: 240 Stoc: Stoc limitat

Puteți plasa comenzi doar după login

Information Design Workbook, Revised and Updated takes a methodical, comprehensive, approach to conveying the fundamentals of effective, innovative information design.

With loads of new case studies demonstrating the latest approaches, you'll learn about the history, theory, criticism, technology and media, process, method, and practice of information design as well as learn how to create visually compelling and meaningful graphics.

Opening with a brief history followed by an instructive breakdown of the discipline, get an intimate understanding of the complexities of crafting information designto effectively improve communication both functionally and aesthetically. You'll learn every aspect of the discovery process, including how to work within your client's business structure, create a project timeline, identify and prioritize possible audiences, construct a creative brief, and explore personas (user profiles) and scenarios.

Then, explore best practices and get practical tips on creating planning documents and testing your design. An overview of key design principles—including color, type styling, structure, and graphic elements—shows you how to apply these basic tools to develop powerful information design solutions.

A wide range of case studies from premier design firms around the world illustrate how all the complex considerations and techniques outlined in the first half of the book come into play. The author critiques and explains why each design is successful in terms of formal quality (Aesthetics) and function (How does it improve communication?). The case studies include cutting edge examples of printed matter, information graphics, interactive experiences, environmental design, as well as experimental projects.

Using these principles and methods as a foundation and the real-world examples as a springboard, you can learn to execute well-crafted, functional, and aesthetically beautiful information design.

Limba
Engleza
Autor
Kim Baer
Data Publicarii
2021
Editura
Rockport Publishers
Inaltime
22.9
Latime
22.9
Grosime
1.8
Tip Coperta
Paperback
Nr Pag
240
Subtitlu
Graphic approaches, solutions, and inspiration + 30 case studies
Greutate
862 g
Istoric preț pentru: Information Design Workbook

Produse similare