For the first time, Chanel and Jean-Paul Goude reveal the unseen drawings, collagesand sketches that have inspired Goude’s iconic advertising campaigns for Chanel’sworld famous fragrances, from ‘Egoiste’ and ‘Coco’ to ‘Chanel No. 5’ and the recentlylaunched ‘Chance’.
Inspired by a small gold birdcage in Coco Chanel’s Paris apartment, Goude famouslycast a young Vanessa Paradis as a Chanel ‘Tweety Pie’ bird, swinging on a trapeze topromote Chanel’s ‘Coco’ perfume. He went on to make Estella Warren the face of hisChanel No.5 campaign, and called for the entire façade of a Riviera Palace to be builtin Rio de Janeiro for the first ‘Egoïste’ film, before capturing Karl Lagerfeld, Lily-RoseDepp and the ghost of Coco Chanel herself.
A must-have for Chanel lovers, the book also allows creatives and advertisingenthusiasts to discover the imagination and creative process at work behind theseunforgettable images.
