Data Strategy

ISBN: 9781398602588 Categorii: Diverse, Diverse. An apariție: 2021 Autor: Bernard Marr Editură: Kogan Page Ltd Tip copertă: Paperback Număr pagini: 272 Stoc: La comandă

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Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr.
Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals, but this resource is too often not fully utilized. Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy.
Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.

Limba
Engleza
Subiect Principal
Studii de business
Autor
Bernard Marr
Data Publicarii
2021
Editura
Kogan Page Ltd
Inaltime
24
Latime
16
Grosime
1.5
Tip Coperta
Paperback
Nr Pag
272
Subtitlu
How to Profit from a World of Big Data, Analytics and Artificial Intelligence
Greutate
415
Premii
BRONZE RUNNER UP: Axiom Awards
Istoric preț pentru: Data Strategy

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