Customer Communities

176,00 lei
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Customer Communities
176,00 lei

Categorii: Diverse, Diverse

Limba: Engleza

Data publicării: 2023

Editura: Wiley

Tip copertă: Hardcover

Nr Pag: 256

ISBN: 9781394172115

Dimensiuni: l: 16cm | H: 24cm | 2.2cm | 522g

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Customer Communities
176,00 lei


Make community building your ultimate business growth strategy

In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm.

The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You'll also find:

Strategies for creating a cross functional customer engagement team
Techniques for building community in places that aren't the web or on social media
Ways to bring your organization's culture and values into your community with a human-first alignment
An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience
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