Copywriting

ISBN: 9781856695688 Categorii: Diverse. An apariție: 2009 Autor: Mark Shaw Brand: Laurence King Publishing Editură: Laurence King Publishing Distribuitor: Gardners Număr pagini: 176 Stoc: La comandă

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Creating effective copywriting is of vital importance in todays design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading industry talents from both the UK and US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing creative writing, editing and presentation skills. Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques to thrive in the world of creative commercial writing.

Legare
Paperback
Limba
Engleza
Autor
Mark Shaw
Data Publicarii
2009
Editura
Laurence King Publishing
Nr Pag
176
Subtitlu
Successful Writing for Design, Advertising and Marketing
Isbn 10
1856695689
Isbn 13
9781856695688
Bic
CGW
Titlu Original
Copywriting
Brand
Laurence King Publishing
Distribuitor
Gardners
Istoric preț pentru: Copywriting

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