Business Plan Workbook

ISBN: 9781789667370 Categorii: Diverse, Diverse, Diverse. An apariție: 2021 Autor: Colin Barrow, Paul Barrow, Robert Brown Editură: Kogan Page Ltd Ediție: 10 Revised edition Tip copertă: Paperback Număr pagini: 320 Stoc: La comandă

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Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to
- Come up with a winning business idea
- Complete market and competitive research
- Set up a winning marketing strategy
- Forecast watertight financials and projections
- Define realistic operations and staffing
- Deliver an unforgettable pitch to potential backers and investors

This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.

Limba
Engleza
Subiect Principal
Studii de business
Autor
Colin Barrow, Paul Barrow, Robert Brown
Data Publicarii
2021
Editura
Kogan Page Ltd
Editia
10 Revised edition
Inaltime
23
Latime
15
Tip Coperta
Paperback
Nr Pag
320
Subtitlu
A Step-By-Step Guide to Creating and Developing a Successful Business
Bic
KF, KJC, KJH, KJVS
Istoric preț pentru: Business Plan Workbook

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