Brands And Branding

ISBN: 9781861976642 Categorii: Diverse. An apariție: 2003 Autor: Rita Clifton Brand: Profile Books Ltd Editură: Profile Books Ltd Distribuitor: Gardners Număr pagini: 256 Stoc: La comandă

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The definitive book about brands and branding, written by some of the leading experts in the field. Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, but also will frame thinking on the best practice of branding now and for the future.

Legare
Hardcover
Limba
Engleza
Autor
Rita Clifton
Data Publicarii
2003
Editura
Profile Books Ltd
Nr Pag
256
Isbn 10
186197664X
Isbn 13
9781861976642
Bic
KMP
Titlu Original
Brands And Branding
Brand
Profile Books Ltd
Distribuitor
Gardners
Greutate
480
Istoric preț pentru: Brands And Branding

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