The Fundamentals of Creative Advertising

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The Fundamentals of Creative Advertising
170,00 lei

Categorii: Littlehampton Book Services, Diverse

Limba: Engleza

Data publicării: 2011

Editura: Fairchild Books

Tip copertă: Paperback

Nr Pag: 186

ISBN: 9782940411566

Dimensiuni: l: 20.1cm | H: 23cm

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The Fundamentals of Creative Advertising
170,00 lei

Descriere

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.


This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns.

Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
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