Categorii: Littlehampton Book Services, Diverse
Limba: Engleza
Data publicării: 2011
Editura: Fairchild Books
Tip copertă: Paperback
Nr Pag: 186
ISBN: 9782940411566
Dimensiuni: l: 20.1cm | H: 23cm
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.