Categorii: Diverse
Limba: Engleza
Data publicării: 2008
Editura: Mcgraw-Hill Education - Europe
Nr Pag: 240
ISBN 10: 0071544372
Titlu Original: The 7 Triggers To Yes
Brand: Mcgraw-Hill Education - Europe
ISBN: 9780071544375
Dimensiuni: 533g
Studies of the brain have revealed fascinating data about the science of persuasion. Research proves that reason is not the best way to get people on your side. This book reveals how it's more effective to activate one of the seven key "triggers" that can cause an automatic "yes" decision. It enables you to get commitment and results from others.