Six Billion Shoppers

52,00 lei
Stoc furnizor
52.00
This product has not been ordered yet

Personalize product

Add the product in basket to personalize it

Local courier shipping
2 - 4 days
$16.50
UPS ground shipping
4 - 6 days
$19.00
Local pickup from store
$0.00
Product thumb
Six Billion Shoppers
52,00 lei

Categorii: Diverse

Limba: Engleza

Data publicării: 2018

Editura: Macmillan

Tip copertă: Paperback

Nr Pag: 256

ISBN: 9781509874774

Dimensiuni: l: 13cm | H: 19.7cm

Product thumb
Six Billion Shoppers
52,00 lei

Descriere

Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike.

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.

Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

Filters Wishlist Menu 4 $265.00
Top