Categorii: Diverse
Limba: Engleza
Data publicării: 2011
Editura: Ava Publishing
Tip copertă: Paperback
Nr Pag: 184
ISBN: 9782940411849
Dimensiuni: l: 16.1cm | H: 23cm
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.