Adventures in the Wine Trade

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Adventures in the Wine Trade
87,00 lei

Categorii: Diverse, Diverse

Limba: Engleza

Data publicării: 2024

Editura: Academie du Vin Library

Tip copertă: Hardcover

Nr Pag: 240

ISBN: 9781913141455

Dimensiuni: l: 16cm | H: 22.5cm

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Adventures in the Wine Trade
87,00 lei

Descriere

  • A look at the business of wine and spirits sales and marketing over 50 years
  • A nostalgic look at how an industry has changed with mentions of many fabulous and famous people the author came across
  • Foreword by Hugh Johnson
  • Adventures in the Wine Trade has been shortlisted in the Wine Professionals book category, Gourmand Awards 2024

"A charming, entertaining, and illuminating read – not only for all those in or around the wine trade, but also for all those outside who want to see in to what makes it so special." - Neil Beckett, Editor, World of Fine Wine

The memoirs of a wine trade insider, from the heady days of 1960s to today. Quickly discovering that a knowledge of wine opened doors that were closed to lesser mortals, Ben had a front row seat as the wine trade grew from an elitist and rather amateurish profession into a multi-million dollar global business. This is the story of how it happened, and of the many remarkable characters he befriended along the way – people whose marketing genius was matched only by their desire to put a smile on everyone’s faces. In true vinous style, Ben’s book is sure to do the same.

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