Categorii: Neclasificate
Limba: Engleza
Data publicării: 2008
Editura: Palgrave Macmillan
Nr Pag: 220
ISBN 10: 0230201792
Virtual world 'residents' wield good purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies. This book contains case studies of some such companies.