Writing for the Media

109,00 lei
Stoc furnizor
109.00
This product has not been ordered yet

Personalize product

Add the product in basket to personalize it

Local courier shipping
2 - 4 days
$16.50
UPS ground shipping
4 - 6 days
$19.00
Local pickup from store
$0.00
Product thumb
Writing for the Media
109,00 lei

Categorii: Diverse

Limba: Engleza

Data publicării: 2019

Editura: Emerald Publishing Limited

Tip copertă: Hardcover

Nr Pag: 120

Colectie: PRCA Practice Guides

ISBN: 9781787566149

Dimensiuni: l: 20.4cm | H: 13.8cm | 2cm | 240g

Product thumb
Writing for the Media
109,00 lei

Descriere

This is a media writing guide for PR people.
The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers?
We need to know exactly what the media want and what they don't want.
We should be able to write material according to the rules and conventions which the media themselves observe.
We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval.
We can enhance our pick-up if we know how to produce good media photography, video and infographics.
We must know how to pitch a story professionally.
This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.

Filters Wishlist Menu 4 $265.00
Top