Categorii: Diverse
Limba: Engleza
Data publicării: 2008
Editura: Rotovision
Nr Pag: 256
ISBN 10: 2940361452
Explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, this work explains what makes them work, why they matter, and what can be learnt from them.