What Is Branding?

ISBN: 9782940361458 Categorii: Diverse. An apariție: 2008 Autor: Matthew Healey Brand: Rotovision Editură: Rotovision Distribuitor: Gardners Număr pagini: 256 Stoc: La comandă

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Explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, this work explains what makes them work, why they matter, and what can be learnt from them.

Limba
Engleza
Autor
Matthew Healey
Data Publicarii
2008
Editura
Rotovision
Nr Pag
256
Isbn 10
2940361452
Isbn 13
9782940361458
Bic
AKC
Titlu Original
What Is Branding?
Brand
Rotovision
Distribuitor
Gardners
Greutate
868
Istoric preț pentru: What Is Branding?

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