Universal Principles of Branding

179,00 lei
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Universal Principles of Branding
179,00 lei

Categorii: Diverse, Neclasificat

Limba: Engleza

Data publicării: 2023

Editura: Rockport

Tip copertă: Hardcover

Nr Pag: 224

Colectie: Rockport Universal

ISBN: 9780760378205

Dimensiuni: l: 22.2cm | H: 26.2cm | 2.1cm | 1010g

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Universal Principles of Branding
179,00 lei


Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.

Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:

  • Authenticity
  • Social Responsibility
  • World Building
  • Gatekeepers
  • Rituals and routine

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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