The Trend Forecasters Handbook

ISBN: 9781856697026 Categorii: Neclasificat. An apariție: 2010 Autor: Martin Raymond Editură: Laurence King Publishing Tip copertă: Paperback Număr pagini: 216 Stoc: La comandă

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"The Trend Forecasters Handbook" is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends, or using them to anticipate what is new and next in the world, we can begin understand what drives and motivates consumers. This in turn can help to make the difference between a product or design that sells and one that languishes on the shelf.

This how to book provides design students with skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes, interviews and case studies of key players. Each chapter concludes with a lesson plan, or summary panel, which reviews the key issues covered and describes a course of action or a project-based activity that allows students to experience the techniques or methodologies explored.

Martin Raymond
Data Publicarii
Laurence King Publishing
Tip Coperta
Nr Pag
Isbn 13
Istoric preț pentru: The Trend Forecasters Handbook

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