The Ten Deadly Marketing Sins

ISBN: 9780471650225 Categorii: Diverse. An apariție: 2004 Autor: Philip Kotler Brand: John Wiley And Sons Ltd Editură: John Wiley And Sons Ltd Distribuitor: Gardners Număr pagini: 160 Stoc: La comandă

Puteți plasa comenzi doar după login

As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can t be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. This work offers a guide on what not to do.

Limba
Engleza
Autor
Philip Kotler
Data Publicarii
2004
Editura
John Wiley And Sons Ltd
Nr Pag
160
Subtitlu
SIGNS AND SOLUTIONS
Isbn 10
0471650226
Isbn 13
9780471650225
Bic
KM
Titlu Original
The Ten Deadly Marketing Sins
Brand
John Wiley And Sons Ltd
Distribuitor
Gardners
Greutate
279
Istoric preț pentru: The Ten Deadly Marketing Sins

Produse similare