The Sports Event Management and Marketing Playbook: Managing and Marketing Winning Events

The Sports Event Management and Marketing Playbook is a step–by–step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who′s in the trenches every day, this helpful resource offers both first–time planners and seasoned organizers with the expertise and framework for staging top–quality sports events at any level – from the community to the global stage.

Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features:

* "Sideline Stories" presenting real–life examples of the development, management, and execution of sports events
* "Coach′s Clipboard" featuring questions and thought–provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations

This book is part of The Wiley Event Management Series.