Categorii: Diverse
Legare: Paperback
Limba: Engleza
Data publicării: 2008
Editura: Kogan Page Ltd
Nr Pag: 576
ISBN 10: 0749450851
Limba Original: Engleza
Titlu Original: The New Strategic Brand Management
Brand: Kogan Page Ltd
Editia: a IV-a
ISBN: 9780749450854
Dimensiuni: 1332g
Serves as a reference for strategists, positioning professionals and postgraduate students. Revealing and explaining the techniques used by companies worldwide, this book covers the leading issues faced by the brand strategist, supported by international case studies.