Print and Production Finishes for Bags, Labels, and Point of Purchase

ISBN: 9782940361946 Categorii: Diverse. An apariție: 2008 Autor: Jessica Glaser, Carolyn Knight Editură: Rotovision Tip copertă: Hardcover Număr pagini: 192 Stoc: La comandă

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Discusses the visual language that the materials, media, and processes createWith informative text and specially commissioned full-color photographs, "Print and Production Finishes for Bags, Labels, and Point of Purchase" shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience's attention."Print and Production Finishes for Bags, Labels, and Point of Purchase" is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd-including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.

Limba
Engleza
Autor
Jessica Glaser, Carolyn Knight
Data Publicarii
2008
Editura
Rotovision
Inaltime
26
Latime
23
Grosime
2.2
Tip Coperta
Hardcover
Nr Pag
192
Isbn 13
9782940361946
Cod
GD9782940361946
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