Limba: Engleza
Data publicării: 2011
Editura: Oneworld Publications
Tip copertă: Paperback
Nr Pag: 340
ISBN: 9781851688296
Dimensiuni: l: 13cm | H: 20cm
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.