Positioning: The Battle for Your Mind

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Positioning: The Battle for Your Mind
140,00 lei

Categorii: Diverse, Diverse

Legare: hardback

Limba: Engleza

Data publicării: 2000

Editura: McGraw Hill Higher Education

Nr Pag: 246

ISBN: 9780071359160

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Positioning: The Battle for Your Mind
140,00 lei

Descriere

The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.

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