Packaging Design: Successful Product Branding from Concept to Shelf

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Packaging Design: Successful Product Branding from Concept to Shelf
271,00 lei

Categorii: Neclasificat

Limba: Engleza

Data publicării: 2013

Editura: John Wiley & Sons

Tip copertă: Paperback

Nr Pag: 256

ISBN: 9781118027066

Dimensiuni: l: 20.3cm | H: 22.6cm

Product thumb
Packaging Design: Successful Product Branding from Concept to Shelf
271,00 lei

Descriere

Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.

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