Package Forms and Design

ISBN: 9784894445918 Categorii: Diverse, Neclasificat. An apariție: 2008 Editură: PIE BOOKS Tip copertă: Paperback Număr pagini: 240 Stoc: La comandă

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Today, product packaging must not only protect the merchandise, it must act as a branding tool to differentiate the product from those of competitors, and for seasonal and other promotional campaigns. It is charged with the task of presenting the product’s features in an appealing light by being attractive, fun, and easy to use. Creating these alluring shapes requires considerable time and effort, in a process of trial and error to achieve the best form and function. Among package materials, paper is most fundamental, yet sensitive; it requires skills and techniques in cutting, folding, and gluing to maximize the characteristics of the material and develop a perfect package design. In this volume, 160 high-quality commercial paper packages created by industry professionals, including such famous brands as Champagne Veuve Clicquot and Liberty, unveil the details of the package designs through photographs and schematic drawings, which help readers understand the construction of the boxes and how they work. Drawings are included on the accompanying CD-ROM in pdf format. This book will serve as a gateway to the world of design, made possible by paper materials.

Limba
Engleza
Data Publicarii
2008
Editura
PIE BOOKS
Inaltime
28.1
Latime
21.8
Tip Coperta
Paperback
Nr Pag
240
Subtitlu
Encyclopedia of Paper-folding Design v. 3
Istoric preț pentru: Package Forms and Design

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