Package and Wrapping Graphics 2

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Package and Wrapping Graphics 2
315,00 lei

Categorii: Neclasificat, Neclasificat

Limba: Engleza

Data publicării: 2008

Editura: PIE International

Tip copertă: Hardcover

Nr Pag: 192

ISBN: 9784894446946

Dimensiuni: l: 24.3cm | H: 30.7cm

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Package and Wrapping Graphics 2
315,00 lei

Descriere

From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For example, packages unique in form, packages made of unexpected materials, packages rendered in eye-catching color variations, and packages so stunningly simple and yet make a strong impact. In addition to product packages, there are excellent examples of gift boxes, shopping bags, and wrapping materials, which retail shops offer to their customers.

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