Living Room Wars

ISBN: 9780415128001 Categorii: Taylor And Francis. An apariție: 1995 Autor: Ien Ang Editură: ROUTLEDGE Tip copertă: Hardcover Număr pagini: 220 Stoc: La comandă

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Living Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch.

Living Room Wars highlights the inherent contradictions of a `politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational

Limba
Engleza
Autor
Ien Ang
Subtitlu
Rethinking Media Audiences
Data Publicarii
1995
Editura
ROUTLEDGE
Inaltime
25
Latime
16
Tip Coperta
Hardcover
Nr Pag
220
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