Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

ISBN: 9780470610121 Categorii: Diverse. An apariție: 2012 Autor: Tim Ash, Maura Ginty, Rich Page Editură: John Wiley And Sons Ltd Tip copertă: Paperback Număr pagini: 480 Stoc: La comandă

Puteți plasa comenzi doar după login

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more.

Included is a gift card for Google AdWords. * Features fully updated information and case studies on landing page optimization * Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes * Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Limba
Engleza
Autor
Tim Ash, Maura Ginty, Rich Page
Data Publicarii
2012
Editura
John Wiley And Sons Ltd
Inaltime
23.1
Latime
18.8
Tip Coperta
Paperback
Nr Pag
480
Istoric preț pentru: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Produse similare