Anne Robinson, Karen Saxby
In order to be successful, designers must be able to represent many things creatively; but how can they and should they present themselves in the best light. This book looks at how designers and smaller agencies portray themselves as well as the forms and tools that they use to make a good first impression. Because business cards are the essential foundation of self-presentation, "Introducing" primarily features the most original examples created by designers from around the world. Furthermore the book looks at more specific instruments and design solutions: from office stationery and job application materials to unusual acquisition tools such as packaging and books. These examples are not only introduced through plentiful images, but are also put into context through informative text. This book gives readers inspirational examples of how they can create their own visual identities and how they can customize these identities for use in various work-related materials. "Introducing" is thereby a useful guidebook for all designers, especially those just beginning their careers.