Good Strategy/Bad Strategy

ISBN: 9781846684814 Categorii: Diverse. An apariție: 2012 Autor: Richard Rumelt Editură: Profile Books Ltd Tip copertă: Paperback Număr pagini: 336 Stoc: La comandă

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This title is the long-awaited magnum opus from 'strategy's strategist'. Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond.

Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.

Limba
Engleza
Autor
Richard Rumelt
Data Publicarii
2012
Editura
Profile Books Ltd
Inaltime
19.8
Latime
12.9
Tip Coperta
Paperback
Nr Pag
336
Subtitlu
The Difference and Why it Matters
Isbn 13
9781846684814
Cod
9781846684814
Istoric preț pentru: Good Strategy/Bad Strategy

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