Getting Multi-Channel Distribution Right

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Getting Multi-Channel Distribution Right
236,00 lei

Categorii: Diverse, Diverse

Limba: Engleza

Data publicării: 2020

Editura: John Wiley & Sons Inc

Tip copertă: Hardcover

Nr Pag: 384

ISBN: 9781119632887

Dimensiuni: l: 16cm | H: 23cm | 666g

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Getting Multi-Channel Distribution Right
236,00 lei

Descriere

Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels.

Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace--rather than the process of designing a distribution channel from scratch--it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice.

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