Categorii: Neclasificat
Limba: Engleza
Data publicării: 2014
Editura: Birkhauser
Tip copertă: Paperback
Nr Pag: 424
ISBN: 9783038215349
Dimensiuni: l: 19.1cm | H: 22.6cm | 4.2cm
Driving Desired Futures addresses the question how do individuals in social systems achieve credibility for new ideas? What are the criteria that render the comprehension of new ideas more likely within a group of people with diverse sets of beliefs? What triggers management's attention to allocate resources to the development of new ideas? To address these questions, various authors discuss the structures and dynamics of developing new ideas.