Digital Marketing Strategy

211,00 lei
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Digital Marketing Strategy
211,00 lei

Categorii: Diverse, Diverse

Limba: Engleza

Data publicării: 2022

Editura: Kogan Page

Tip copertă: Paperback

Nr Pag: 399

Editia: a III-a

ISBN: 9781398605978

Dimensiuni: l: 15cm | H: 23cm | 2.7cm | 634g

Product thumb
Digital Marketing Strategy
211,00 lei


Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.

Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.

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