Categorii: Diverse
Limba: Engleza
Data publicării: 1998
Editura: John Wiley & Sons
Tip copertă: Paperback
Nr Pag: 238
ISBN 10: 1841120634
Titlu Original: Crossing The Chasm
Brand: John Wiley And Sons Ltd
Editia: a II-a
ISBN: 9781841120638
Dimensiuni: l: 16cm | H: 23cm | 434g
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.