Beyond Logos

ISBN: 9782880466978 Categorii: Neclasificat. An apariție: 2003 Autor: Claire Dowdy Brand: Rotovision Editură: Rotovision Distribuitor: Gardners Număr pagini: 160 Stoc: La comandă

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Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and an increasing need to distinguish products, this book identifies and deconstructs this new kind of corporate design.

Limba: Engleza
Autor: Claire Dowdy
Data Publicarii: 2003
Editura: Rotovision
Nr Pag: 160
Isbn 10: 2880466970
Isbn 13: 9782880466978
Bic: AKC
Titlu Original: Beyond Logos
Brand: Rotovision
Distribuitor: Gardners
Greutate: 1082