Categorii: Neclasificat
Limba: Engleza
Data publicării: 2003
Editura: Rotovision
Nr Pag: 160
ISBN 10: 2880466970
Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and an increasing need to distinguish products, this book identifies and deconstructs this new kind of corporate design.